05.04.2022
Financial crisis, pandemic, lack of liquidity, conflicts between states, uncertainty. We all agree that managing the new reality requires a new way of thinking. But what is happening in the business sector?
More and more often we hear the phrase “Digital Transformation”.
We know that the digital transformation was not and is not simply the replacement of computers with computers of modern technology.
On the contrary, it was and is a crucial factor of survival as well as the main pillar of development. Businesses have realized that the end recipients of their products or services have already formed new habits and different preferences. Consequently, businesses themselves must change.
The sustainable business needs to be transformed into a modern, extroverted, competitive value-added production unit to have growth prospects.
But what does digital transformation require:
- Strategic technology partner.
- Clear and measurable vision.
- Strong will.
- Ambitious strategy and proper planning of needs and priorities.
- Readiness and support from all those involved in the company’s philosophy and culture.
- Careful implementation and effective allocation of resources and tools.
The vision of digital transformation is not a linear process but a continuous journey and has as its main features the clear goal, the commitment and participation of all human resources with intensity at all levels as well as the evolution of the vision over time . In this new digital path, leaders need to change the way they think, act and react. A valuable helper for businesses in their digital endeavor is the technological leader, who is committed to the future, innovation, and capable of envisioning new technologies.
The integration and automation of processes and functions provided by digital technology enables uninterrupted value creation.How? By giving both business executives and staff as well as customers and suppliers the ability to maintain continuous and remotely interactive communication, connectivity, and access to business systems.
Digital Transformation is a guarantee for the very survival of businesses in most market sectors. After all, in the new economic environment, the innovative entrepreneurial spirit is strengthened.
In any case, there is no doubt that Digital Transformation in the current difficult period will provide the necessary and appropriate solutions by forming a new, modern Business model in which business continuity and “continuing activity” will be guaranteed more than ever.
