28.03.2017
Businesses should seriously consider creating a personalized end-consumer (B2C) mobile app in a world that has grown and relies increasingly on mobile technology. In 2014, 60% of online traffic came from mobile devices such as smartphones and tablets. By 2016, this number had reached 65%.
1. App users can receive notifications on their mobile screen about content they are interested in (push notifications).
Example of an online store with a mobile app. The user can receive notifications on their mobile phone whenever sales start, when new products are added and when a product they are interested in appears in stock again. In addition to having no costs, we know for sure which users were informed, unlike other means of communication, about the offer we wanted to communicate.
70% of consumers consider push notifications important, and include them among the reasons they prefer mobile apps!
Also, when a consumer receives personalized notifications about products or services they are interested in, they are also more positively predisposed to make a purchase.
Therefore, a business that has a mobile app can, through notifications, reach new customers and also see existing customers repeat purchases.
2. Mobile apps are made for the best user experience.
Suppose a business has a website or an online store on which it displays its products and services. A mobile phone user should, in order to visit the website,
1) open the mobile browser,
2) type the URL of the website,
3) wait for it to load and finally
4) search to find what he wants.
Through an app, steps (1) to (3) are no longer necessary, as with one click the user opens the app and finds what they are looking for. In short, with a mobile app, the consumer gets close to the business much faster and does not abandon the shopping cart due to the limited information he would have had through the browser. In addition, with an app we also take advantage of the capabilities of mobile devices such as the fact that the app can be used without the use of data (storage in the phone’s memory), knowing the user’s location, knowing when and if he/she went to a competitor, etc. which we would not be able to know about our consumers without the existence of an app.
3. Provide Quality to your Customers and stand out from the competition: Loyalty
Digitize your loyalty program. Instead of sticking to the outdated points collection card, make it possible for your customers to collect their rewards through your app. The result? More downloads and more repeat customers.
You also take advantage of the capabilities of a mobile device, such as GPS. If you know that the user of your digital store is within a predefined radius of the physical store, you can send him a personalized offer in order to activate the sales of the physical store. Loyalty programs are strengthened by the addition of an app precisely because users have the device with them all the time, so they are always accessible, even without data as the business can also forward the information back to the user by SMS in case they do not receive data.
Conclusion
Creating a mobile app is a way for a business to stay close to its customers and always just a click away. The business has a permanently open channel of communication with its customer as opposed to a website that the user will choose to enter when they want to.
A smart mobile app can be a very powerful communication channel for the business to communicate with the customer, channel sales through it, reward the regular customer, assist physical store sales, overall give a new much more pleasant experience to consumers.
If properly exploited, the possibilities offered by the development of an application, ultimately contribute to the increase of sales as well as the degree of customer satisfaction. Thus, the company will attract new customers and existing customers will consume more regularly.
SOFTWeb as an innovative and insightful IT company with web & mobile solutions, has been investing and specializing in the field of mobile applications for 8 years now. It has created the innovative and award winning PocketWarp technology. The constant presence of the company in technological events abroad constantly enriches it with collaborations and market trends as well as the adoption of new technologies.
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