06.02.2025
Thessaloniki, 06/02/2025
Softweb Adaptive I.T. Solutions, a leading business software developer, announces the acquisition of 70% of the total shares of Vitamin Media, one of the most prominent digital marketing and advertising companies in Greece. The acquisition is made for a total consideration of 655,200 euros, confirming Softweb’s strategic commitment to continuous growth and strengthening of its activities.
This partnership brings together two market leaders, creating a unique force that combines cutting-edge technology and creative strategies.
The new group embodies the message: “Technology meets creativity” and is committed to leading Greek businesses to a new level of growth and innovation.
The aim of this strategic partnership is to provide integrated solutions that cover both the technological and communication needs of businesses. With a key vision of the digital transformation of its customers, the group aspires to establish itself as the only provider in Greece that has the expertise and the dynamics to offer such integrated services.
The next day marks the creation of an innovative environment that will provide its customers with advanced digital tools, communication and promotion strategy, while creating value for the group’s shareholders, enhancing its competitiveness and commercial excellence. The group aspires to become a leader in digital transformation, shaping new standards for how businesses modernise and grow.
Statements
Nikolaos Parcharidis, General Manager of Vitamin Media:
“Our partnership with Softweb opens new horizons for providing integrated solutions to our customers. The integration of our creativity and strategy with Softweb’s technological capabilities creates unique opportunities for growth and innovation. We believe that this union will change the market and allow us to become the pioneers in providing solutions for the digital transformation of businesses in Greece.”
Charalambos Dimitrakopoulos, President and CEO of Softweb Adaptive I.T. Solutions:
“The acquisition of Vitamin Media is a major step towards achieving our vision of a pioneering group that combines cutting-edge technology with creativity. Our clients will benefit from a unique experience, ranging from digital tool development to strategy and market outreach. Together, we are creating new standards in digital transformation and strengthening our position as market leaders. This move is not only a strategic business decision, but also a commitment to creating value for our shareholders.”
————————————————–
Investors interested in further information can contact Mr. Theocharis Tsiropoulos at 211 850 8385 or at email: ir@softweb.gr.
————————————————–
Softweb S.A., a leader in the New Technologies sector and listed on the Athens Stock Exchange, specializes in the development of Web and Mobile Business software and implements an integrated plan for the digital transformation of businesses. Since its establishment (2008) until today it has implemented more than 1800 technology projects in Greece and abroad.
