USA Mobile Travel Bookers, 2014-2019 eMarketer
Adjusted forecast data:
1) UP for smartphone bookers and
2) DOWN for tablet & PC bookers =
We observe that people are getting more used to make travel reservations on small screen devices.
Out of the 48.5 million US adults who booked trips via mobile last year, 78.6% (38.1 million) used a smartphone to do so. Fewer travelers, 31.3 million, used a tablet to book a trip in 2015.
<< Hotels, airlines, and travel agencies are better optimizing their websites for mobile bookings. As a result, people are finding a simpler and easier path to purchase and booking their trips right on their devices. That is a very useful tool for the tourism industry as a whole >>, said Oscar Orozco, eMarketer forecasting analyst.
￼Sales of travel products and services booked on mobile devices continue to grow, while desktop- and laptop-based sales decline.
That decline will continue through at least 2019, the end of eMarketer’s forecast period.
￼Although travel sales booked via mobile are smaller, at $52.08 billion last year, the segment will continue to ‘’eat away’’ the desktop’s share.
Mobile represented 31.% of digital travel sales in 2015.
That number will climb to 46% by 2019.
Americans are also increasingly researching trips on their mobile devices. In 2015, 62.6% of Americans who research their travel options digitally will use a mobile device to do so, up 25.9% over 2014. This year, 73% use a mobile device to research a trip. In 2016, 91% of those who research travel options on mobile devices, use a smartphone to do so, compared with 69.3% who use a tablet. Smartphone is the winning device!
In conclusion, the mobile’s rapid evolution in the tourism industry is obvious.
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