Mobile devices are the first choice for most digital travel bookers in 2016 vol.1

It seems travelers don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking, meaning a rise compared to 43.8% last year.

200397USA Mobile Travel Bookers, 2014-2019 eMarketer

Adjusted forecast data:

1) UP for smartphone bookers and
2) DOWN for tablet & PC bookers =

We observe that people are getting more used to make travel reservations on small screen devices.

Out of the 48.5 million US adults who booked trips via mobile last year, 78.6% (38.1 million) used a smartphone to do so. Fewer travelers, 31.3 million, used a tablet to book a trip in 2015.

<< Hotels, airlines, and travel agencies are better optimizing their websites for mobile bookings. As a result, people are finding a simpler and easier path to purchase and booking their trips right on their devices. That is a very useful tool for the tourism industry as a whole >>, said Oscar Orozco, eMarketer forecasting analyst.

200399Sales of travel products and services booked on mobile devices continue to grow, while desktop- and laptop-based sales decline.
That decline will continue through at least 2019, the end of eMarketer’s forecast period.

200370Although travel sales booked via mobile are smaller, at $52.08 billion last year, the segment will continue to ‘’eat away’’ the desktop’s share.

Mobile represented 31.% of digital travel sales in 2015.

That number will climb to 46% by 2019.

Americans are also increasingly researching trips on their mobile devices. In 2015, 62.6% of Americans who research their travel options digitally will use a mobile device to do so, up 25.9% over 2014. This year, 73% use a mobile device to research a trip. In 2016, 91% of those who research travel options on mobile devices, use a smartphone to do so, compared with 69.3% who use a tablet. Smartphone is the winning device!

mobile blog

In conclusion, the mobile’s rapid evolution in the tourism industry is obvious.

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